choo story

i always thought the one behind Jimmy Choo the shoe empire is, well, Jimmy Choo.

i guessed wrong.

it's Tamara Mellon, formerly an Accessories Editor of British Vogue.

Jimmy Choo was discovered and just initially commissioned by Mellon to make unique pieces for the magazine. Mellon eventually had grander plans, and after acquiring go-signal from Choo, proceeded to build her dream.

this was 10 years ago. the name is now worth over $300 million.

whew.

now, i want some of those killer stilletos. even if i have to beg, lie or steal.

so choo me.

posted by vina @ 2:48 PM           

21 Comments:

At 4:27 PM, June 28, 2006, Anonymous snglguy said...

And did you know that Jimmy Choo is a Malaysian Chinese?

 
At 5:39 PM, June 28, 2006, Blogger vina said...

and you're not related?

 
At 5:42 PM, June 28, 2006, Blogger tin-tin said...

really? and all along i thought they are all Jimmy Choo's

 
At 6:56 PM, June 28, 2006, Anonymous toni said...

how i wish i could wear shoes like that. i have fat feet so my feet pop out of stilettos. not a pretty picture!

 
At 7:32 PM, June 28, 2006, Blogger vina said...

hi TIN. o di ba, we learned something new today...

hello TONS!hehe, and i have the notorious veins and bunions. maybe the boots will do.

 
At 7:40 PM, June 28, 2006, Anonymous Toe said...

Those shoes are to die for! They're so sexy and beautiful! I can imagine though that I can only walk two steps with them and then die... definitely to die for then. :)

 
At 9:29 PM, June 28, 2006, Blogger Shionge said...

Oh ok Vina...choo..choo..choo...choo choo train LOL - just kidding.

Yep - it's gotta cost a bomb I'm sure.

 
At 10:12 PM, June 28, 2006, Anonymous snglguy said...

nope, not related.

 
At 11:50 PM, June 28, 2006, Blogger HiPnCooLMoMMa said...

i wish i could afford a choo...oh well =(

 
At 5:21 AM, June 29, 2006, Blogger dreaming-neko said...

so... are we linking yet? :P

 
At 6:21 AM, June 29, 2006, Blogger Duke said...

yep. that's right. Jimmy Choo's the original designer of the shoes but it is Tamara Mellon who is is handling the whole Choo empire. She basically bought his name in effect.

Rumour has it that jimmy choos are cheaper to buy in Malaysia because Mr. Choo still has his own stores over there. Haven't checked it out though :)

 
At 7:55 AM, June 29, 2006, Blogger jase said...

sheeoosss...i can wear those stilletoes... chic!

 
At 10:00 AM, June 29, 2006, Anonymous niceheart said...

They're very pretty to look at, but stilletos are not just for me. I can't walk in those. Besides, I have wide feet. :)

 
At 10:25 AM, June 29, 2006, Blogger vina said...

hi TOE, literally to die for talaga! either you die of pain or use the heel as self defense in case someone attacks you...

hello Ms. SHIONGE. not only does it cost a bomb, but an arm and a leg as well. haaaay, i could only dream.

SNGLGUY, shucks, sayang, hingi sana ako ng discount, hehehe.

 
At 10:28 AM, June 29, 2006, Blogger vina said...

nang GIRL, libre pangarap...

NEKO, (salutes), yes sir, right away sir!

hi DUKE! now, we have got to confirm those rumors!

 
At 10:34 AM, June 29, 2006, Blogger vina said...

JASE, i know you can wear those, darling. and we will all bow down in sheer envy...just make sure they have your size.

hello Ms. NICEHEART. oh, definitely! wearing those shoes would just be pure torture for everyone!

 
At 11:54 AM, June 29, 2006, Blogger ghee said...

shoess!!type ko yung nasa left sa upper pic.. :)

boots!yes!during winter..its getting hot in here..parang pinas. :)

 
At 1:14 PM, June 29, 2006, Blogger tin-tin said...

everyday we're learning new things. hahaha :) at makapunta nga ng malaysia to confirm duke's rumor. hehehe

 
At 4:59 PM, June 29, 2006, Blogger vina said...

i would love to wear boots....i wish i could spend autumn or winter somewhere so i just could wear boots and autumn/winter attire!

 
At 9:55 PM, June 29, 2006, Blogger angel said...

wooooo...the stilletos are to die for! but it's gonna ouch ouch the feet after a few hours :(

sometimes nine west also hv some nice stilettos ;)

 
At 10:24 PM, June 29, 2006, Blogger vina said...

hello ANGEL! i liuliu nine west, haha!

 

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